In times ofcrisis, thebestonehasto do isinvest in Digital Marketing

The vastmajorityofcompaniesmakethe big mistakeofcuttingfunding for Communication and Marketing. The sad reality isthat marketing is still seen as a notverynecessaryexpense, when in factwiththiscrisisthatBrazilisexperiencing, companieshavetoappeartotheircustomers more and more.

The challengeisenormous, thisisfact, butcompanieshavetotakeadvantageoftheunfavorablescenarioandinvest more and more, thesecretisto go contrarytothegreatmajority, sinceallcompanies are disappearing in the face ofcrisis, thecompanythatInvesting more and more in marketing andappear more willendupgrowingandconquering new customers, theissueisverysimple, competitionisgettingsmaller.

Inbound Marketing, for example, canbeanoutlet for your business togrowfasterand more profitable. Investing in contentto capture leads, as well as analyticaltechnologiesto improve salesefficiency, canbringinnovation in thepurchasingand marketing processes. The web is a channelthatoffersready-madesalesopportunities, andallowsyoutowin prospects for your business, whichwillshortenyoursalescycle. Thisisanessentiallyinboundchannel. Andwhat does it mean? We’retalkingaboutstrategiesthatshouldfocusoncustomerloyaltythroughqualitycontentthatmeetsyour core needs.

Anotherreasonthatshouldbetakenintoaccountsothatthecrisis does notaffectyour digital marketing strategiesisthefactthatonthe internet everythingismeasurable. In thisway, youcantestalltheavailableoptions, andwhenthe marketing actiontakenturnsinto leads, opportunitiesorsales, youwillknowexactlywhichwayto go.

While marketing mayrequire more ofyour time, it’salsoworthnotingthattheywillrequirelessofyourmoneyifcomparedtotraditional marketing. Accordingto a surveyconductedbyeMarketer, 86% ofmarketersplannedtoincreasespendingoncontent marketing by 2015, which proves theycannotgiveroom for competition.

However, do notforgettheimportanceofStrategic Planning, since it is a fundamental part in theprocessofdrawingassertivestrategies for your business, sincethrough it itispossibletocarry out a detailedanalysisofthemarket, as well as branddiagnosis, studyCompetition, audiencedefinition, andotherimportantmilestones. Thisworkisaccomplishedthroughthecreationofthe communication strategy for trafficgeneration, leads andsales, whichconsistsofestablishingandconceptualizingtheexperiencethatwillbeexperiencedby its customers in each digital channel.

 

Investment in marketing willprovide a steadyimprovementbecause as soon as youcanmeasuretheactions, youcanalso improve them. And in thatcontext, we are talkingaboutbringing a salesincreasewith a smaller budget.

The big betistoinvest in Digital Marketing, justsoto go on a path contrarytocrisisandgrowanykindof business.

 

Check out thissuperarticle: 6 StepstoSucceed in Any Business

I wantyouto point tothis link: Https://diogofagundes.marketing/

 

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